Tanasuk works exclusively with Sitecore and associated Microsoft .Net technologies. Sitecore is a complete integrated marketing platform that takes the digital experience much further than the typical web content management system (CMS). A successful Sitecore implementation requires a wide range of skills that include UI/UX, personalization information design, visual design, and technical development. While Tanasuk understands all the essential elements of a Sitecore project we focus just on the technical implementation. When taking on full end to end projects we rely on our extensive partner network to provide the full web consulting necessary for a successful launch.
We can get you a full service team for less than the cost of a contractor.
There are several different ways that companies can choose to get their web development work done. One option is to use a full service software company who
has all the necessary skills to deliver great solutions. They would put together an experienced team and would typically charge between $150 and $200 an hour.
Another option would be to have a highly skilled independent contractor on a short-term basis to complete a project. This can be complicated as it’s rare to find
one person who can take on a whole project end-to-end. They would charge between $60 and $80 and hour. Another way would be to hire an employee who would
earn between $35 and $55 an hour.
And then there is outsourcing. Typically companies would outsource downwards, using an offshore company to complete the lower value, boring, less risky tasks.
Outsourcing rates range from $12 an hour (low end) to $30 an hour (highly skilled).
At Tanasuk we have created a different option; that is to ‘outsource up’. We are trying to mimic a full software team who, if in the US or Europe would be billing
between $150 and $200 and hour. Many companies are unable to afford this and we see our niche as providing exactly the same service at a much lower cost.
Most people who work with us don’t work with us because of our low costs, even though they are low. They choose to work with us because of the skills of our
resources. Compared to other ‘outsource down’ offshore companies we are expensive. Compared to a full service software company in the US or Europe, we are
the best deal around.
Tanasuk loves creative agencies; our founders all come from agency backgrounds. Tanasuk has chosen to choose build great technology, leaving the creative to our agency partners.
Our unique advantage in the locations of our service centers is technical talent. We believe that visual and UI/UX design is often best accomplished in the culture the project is based in. Choosing to focus just on technology has opened up great opportunities for us to partner with creative agencies. They love to build beautiful things, and when it comes to the technology – they just want it to work. We do technology really well and this allows agencies to focus on the work they love doing, and are great at, while we take away their technical headaches.
Additionally we often come alongside creative agencies as technical consulting partners. We work with them early on in a project before a sale is made, to help them make good technical decisions with their clients. This has been a mutually beneficial collaboration, as not only have these agencies sent us technical work, but we have also been able to outsource work back to them. Our reputation in the Middle East has led to us winning large regional projects allowing us to “outsource” the creative work back to our US and European partners leading to really quality work that stands out in our market.
Our strength lies in collaborating effectively with companies whose skill set complements our own. We usually develop 2 or 3 new partnerships every year. By limiting the amount of companies we work with we can develop very close long-term relationships.
One of the challenges of running an offshore company is the time difference between our clients and us. We work hard to make the distance less while still respecting our employee’s need to have a social life. We often work split hours so we can overlap at least 3 or 4 business hours with clients. This means we can talk with them every day. And the plus side of the time difference means we can get work done on collaborative projects while our clients are asleep.
One thing we have found that has improved communication with clients immeasurably is video conferencing. When we first started working with clients we felt disconnected from them and respect, understanding and trust were more difficult to develop. Our business is between people and we need to connect effectively to make it work. We love building relationships across cultures and geographical boundaries and video has really unlocked that for us. So much so that we now have a rule that any call we make with a client will be through video. If our clients don’t want to turn on their video that’s ok but we make it a point to always keep ours switched on. Seeing a human face behind a voice creates a connection that almost feels like we are in the same room. This has transformed our partnerships.