We say that Sitecore is the only thing that we do... but that is not entirely true. We love working with start-ups and over the years we have been able to partner with a lot of entrepreneurs and get their ideas out into the market. We love to share our space with start-ups and love to share our experience in successfully bringing technology start-ups to market. We bring a “team approach” to finding a technical founder, and we find this works really well. There are a number of ways this can work:
- The start-up sees us as a service provider. They pay us and we build their system. They have capital behind them and hire us to build their start-up for them. This works, but we much prefer getting a little deeper through taking equity in the start-ups we work with; having skin in the game leads to us winning together and losing together.
- We become a shareholder. This is our favorite model as it’s more intimate; we get to work together and share in each other’s success. We have invested in a number of different start-ups who have come and pitched their idea to us. We believed in their vision and figured out the right equity shareholder relationship so that we could start working together.
- We build our own ideas. We are full of ideas and each year we take some of these ideas to a prototype stage, and then find an investor and a team to take it over. Our goal with things we build ourselves is to sell them and get them launched as soon as possible.
We work with local Jordanian start-ups as well as European and North American start-ups. Many of our team members have worked with multiple start-ups. We can support them on the technology side of things but also on the consulting side, as well as finding investors, marketing and building a user base. We really enjoy this and want to do it more.